Using competitive intelligence web tools
When scouting out the competition, competitive intelligence web tools are essential to identify vital information about your competitor’s marketing strategy. In many cases, this information is FREE for you to use as you please. The caveat is that each tool uses it’s own system to collect and present data. Thus, it is best practice to stick to one tool once you find one that works best for you.
What are you looking for with these tools?
Information such as
- Traffic monitoring
- Ads (Facebook)
Although there are many tools out there that provide specifics on each element, I found that semrush.com is the one of the most comprehensive sites on all of these 4 elements. Others include Alexa (site traffic), SpyFu (keywords) Monitor Backlinks (profile backlinks), and TrackMaven (ad monitoring).
How do you use this information?
The traffic monitoring allows you to monitor all sources of traffic to a website. This is helpful to identify who is coming to the site and from where. Keywords are useful because search engines use them to drive traffic to websites based on the content typed in their search bar. Optimizing keywords allow for the right type of traffic to land on the website that can ultimately find value in the content being provided. Backlinks have become essential to good SEO ranking.
Search engines want to ensure that they are providing the best content to those that use their search options. The number of QUALITY backlinks to a site, page, or post often indicate the sites relevance. This can ensure higher ranking on search returns.
Finally, Facebook Ad monitoring aids in the identification of the competitor’s audience/customers. This information allows you to refine your strategy to steer customers away from the competition.
And there you have it! Want to learn more? Send me a message 😉